Our good friends at Dog.com have launched a new Social Networking site, Dog.Community. The community gives people an opportunity to share photos about their dogs, read blog posts from other dog lovers, and of course, make new friends.
In the midst of the site, different ads are served up pointing users back to the Dog.com site. This community is a fantastic example of using a social network to engage your customers with your brand, and to position you as the expert in your field.
PS – you can take a look at my Dog page here.