ZenZui today shared details of its highly anticipated Beta roll-out plans with reporters and analysts attending the Mobile Internet World Conference in Boston. The company also announced its new name – Zumobi – that better reflects the company’s award-winning zooming user interface and mobile platform business. Zumobi will be available to the general public in Beta form beginning on December 14, 2007. Program details and product downloads will be made available on the company’s website: www.Zumobi.com.

Zumobi takes accessing, retrieving, and sharing Web-based content beyond traditional mobile browsers. Through an intuitive, lush, high-framerate user interface, Zumobi allows people to easily bounce in and out of snack-sized bits information they need throughout the day, and the targeted entertainment they enjoy, while offering advertisers a better way to connect with consumers through their mobile phones. For mobile Web developers, Zumobi delivers an open, device-neutral platform for building and deploying rich content for mobile phones. Zumobi makes it simple and profitable to build and deliver mobile applications – through a single standard for development and deployment and an attractive revenue sharing model.

“Improving and simplifying the user experience is vital to the future of mobile applications,” said Jason Ankeny, editor of FierceMobileContent. “As one of the winners of FierceMobileContent’s Top App Award for 2007, Zumobi is a tremendous step in that direction.”

About Zumobi
Zumobi, formerly ZenZui, is the open platform that is reinventing the mobile content experience. A highly-acclaimed innovator in the mobile industry, Zumobi provides developers with a device-neutral platform for building and deploying rich content for mobile phones; enables a better way to connect consumers and the brands that define their lives; delivers a new set of benefits that carriers can offer to their customers; and gives consumers an experience that makes their mobile phones more useful and fun.