Bebo, the global Social Media Network, on 12th Dec’2007 announced that it has launched its Open Application Platform, opening its API to third party developers to integrate their applications with the Bebo site. At a launch event held today in San Francisco, Bebo announced partnerships with more than 40 developers to date who have created applications from music and movies to gameplay and photo sharing for the site’s 40 million users worldwide. Joining Bebo for today’s launch event were developers from NBC Universal, Gaia Online, and Flixster to demonstrate how their applications are now featured on Bebo.
The Bebo Open Application Platform will be the first in the industry to implement the standards defined by the Facebook Platform, an open development system that enables companies and engineers to extend Facebook’s more than 7,000 applications to other social websites.
Bebo’s Open Application Platform will allow developers of all sizes to generate revenues as they build engaging applications for Bebo’s international user base. Additional launch partners include NBA, The Gap, Yahoo!, FashMatch, Webs.com, Bantr, Last.fm, MesmoTV, PokerSavvy, Jangl, PicksPal, Qloud, Atomic Moguls and a host of others that have already developed applications for the site. Many developer partners will be launching applications for the very first time on Bebo.
“By opening up our API and establishing an open developer-friendly platform, we enable developers big and small to create entertaining, engaging applications for our global community – providing another great way for Beboers to communicate, relate and express themselves online,” said Michael Birch, CEO and co-founder, Bebo.
The Open Application Platform creates a brand new way for Beboers to discover and share applications. They can check out aggregate application ratings specific to their friend networks, see what other Beboers adopting similar applications are using, and benefit from an intuitive directory on the Bebo site.
Bebo will support OpenSocial in 2008.