Facebook investor joins Genius.com Backers Mohr Davidow Ventures, Emergence Capital and Walden International. Genius.com Incorporated®, the leading on demand provider of real-time 1-to-1 marketing solutions for sales and marketing professionals, announced that it has received $19 million in third-round funding led by Accel Partners. Additional participation came from existing investors Mohr Davidow Ventures, Emergence Capital and Walden International.
Genius.com will use the funds to accelerate their product development, marketing and sales initiatives to meet increasing global demand for Genius solutions. The C round investment brings the total amount of Genius venture financing to $34 million.
“What made Genius so attractive from our perspective was the rapid “bottoms-up” adoption of the service by end users who then recommend the product to their bosses and peers. Genius feels almost like a consumer phenomenon,” said Kevin Efrusy, General Partner, Accel Partners.
Genius.com, creator of SalesGenius, is the leading on demand provider of real-time, 1-to-1 marketing solutions for sales and marketing professionals, empowering them to connect with prospects and close deals through their corporate Websites.
Genius® solutions give sales organizations unprecedented control over e-mail and website marketing, delivering real-time e-mail campaign reports to managers and instant e-mail response and website visit alerts to sales reps, all without requiring programming skills or IT involvement. The result is faster sales cycles, satisfied customers and more closed deals.
About Accel Partners
Accel was established in 1983 with offices in Palo Alto and London, as well as in China via the IDG-Accel partnership. Accel also has a partnership that started in 2000 with Kohlberg, Kravis, & Roberts (KKR) that created the Accel-KKR fund for technology management buyouts. With over $4 billion under management, Accel has helped world-class internet and technology entrepreneurs build over 300 successful companies, many of which have become category-defining enterprises. www.accel.com
Example Accel investments have included: Actuate, Agile Software, Airgo, Arrowpoint, BBN Technologies, BitTorrent, Brightcove, Brightmail, comScore, Facebook, Foundry Networks, Glam Media, Interwoven, JBoss, Kayak, Macromedia, Medio Systems, MetroPCS, Netopia, Northpoint, Omneon Video Networks, PictureTel, Polycom, Portal Software, Realnetworks, Redback, Remedy, Riverbed, SupportSoft, Tellium, Trapeze Networks, UUNet, Veritas, Walmart.com, Webroot, Wily Technology, XenSource and Zimbra, among others.