SellPoint, Inc., the leading provider of on-demand video product tours, has secured $7 million in series C funding from Granite Ventures, LLC and previous investor Menlo Ventures LLC. SellPoint will use this additional funding to fuel current momentum and expansion of its business.

SellPoint doubled its client roster in 2007. Key brands such as Brother, Canon, Epson, Fuji, Hitachi, Panasonic, Pentax, SanDisk, and TiVo choose the company’s Active Product Tours� to present their products to online shoppers. In addition, SellPoint added numerous retailers to its Retail Syndication Network, which includes over 100 of the top online retailers such as Amazon.com, Best Buy, Buy.com, Circuit City, Costco.com, OfficeMax, Sears, Staples, Toys R Us Wal-Mart, and more.

“2007 was a record-breaking year for SellPoint clients with shoppers choosing to view over 70 percent more rich product content provided by our Active Product Tours than last year,” said Rick Martin, SellPoint’s CEO. “As more consumers look to online shopping venues first and expect engaging and comprehensive product information, the demand for dynamic, informative video tours will increase from retailers and manufacturers, and SellPoint is poised to meet that need.”

About Granite Ventures, LLC
Granite Ventures has been helping early-stage technology companies build solid foundations for success since 1992. They focus investments in two sectors where partners have deep domain expertise, broad industry knowledge, and significant investment experience: communications and components, and software. Granite has managed over $1 billion in venture capital and has invested in more than 100 private companies.