Gigya, the largest performance-based widget distribution network and provider of tools and technologies for distributing, tracking and analyzing widgets, announced the completion of a $9.5 million Series B round of financing led by Mayfield Fund, with additional investment from existing investors Benchmark Capital and First Round Capital.

Gigya will use the funds to continue its rapid growth, including the enhancement of its core Wildfire technology, its pay-per-install widget distribution network, as well as the development of additional products that facilitate the discovery and monetization of the social web.

Gigya’s Wildfire technology currently installs hundreds of thousands of widgets per day, and tracks over three billion widget impressions per month for its clients, including Kimberly-Clark, MTV, Levis, Sprint and Toyota.

“As the widget economy grows, players like Gigya that are publisher friendly and with demonstrated momentum will become the infrastructure leaders of the social web,” said Navin Chaddha, Managing Director, Mayfield Fund. “Gigya is the number one widget distribution network, and we are excited about their team and their unique ability to monetize that network, using the pay per install model.”

“Marketers and content creators need solutions for effectively reaching and monetizing the vast but increasingly decentralized audience of social media users, and they are looking to us for results,” said Eyal Magen, CEO of Gigya.

About Gigya
Gigya delivers innovative discovery and monetization solutions to the social media ecosystem, connecting brand advertisers, content publishers and an enormous audience of active social media users. Gigya serves the world’s largest brands with a full-service widget advertising model covering design, development, hosting, distribution, viral promotion and tracking. Gigya’s Wildfire technology installs hundreds of thousands of widgets per day and tracks over three billion impressions per month. Gigya’s partners include EyeWonder, Doubleclick, Electronic Arts, RockYou!, Webshots, Snapvine and many others.

About Mayfield Fund
Over the past 38 years, Mayfield Fund has been at the forefront of investing in emerging businesses that have grown into industry leaders. Mayfield Fund invests in the U.S., China and India and currently has $2.7 billion under management. It has invested in over 480 companies of which 105 have had initial public offerings and another 160 have been acquired. Some of Mayfield past impact investments include Compaq, Amgen, SGI, 3COM, Sandisk, Citrix, Cypress Semiconductor, Intuitive Surgical, Web Methods, Tibco, 3PAR and LSI Logic.