Retrevo, Inc., the matchmaking service between consumers and electronics that simplifies people’s relationship lifecycle with electronic products, announced it has secured $8 million in a second round of institutional funding. This round was led by Alloy Ventures and Norwest Venture Partners (NVP) and will be used for product development, partnership expansion and consumer marketing.

Retrevo has created a totally new paradigm for how consumers find, buy and use electronics. The Retrevo Product Advisor is the first of its kind that empowers consumers to not only find products with the best community sentiment but also shop for products by value and find those products that deliver the best bang for the buck. Consumers quickly gain knowledge and confidence before walking into a retail store or purchasing products online.

For example, consumers may find it interesting that while the Apple iPod grabs all the attention, Retrevo’s product advisor actually lists the Cowon D2 as the top MP3 player by value and overall community sentiment.

Retrevo also helps consumers decide when it may not be the best time to buy, such as with high definition DVD players. While Toshiba and NEC have folded their HD DVD format, finding good values on Blu-ray DVD players from Sony, Panasonic, Philips or others are still few and far between.

“Retrevo aims to become the site that consumers can trust to get all their electronics products information in the simplest and visually intuitive forms. Over the last 12 months we have quadrupled our users and their engagement – a strong validation that consumers are demanding control and simplification and Retrevo is the place where they can get it. Closing funding from top notch investors Norwest Venture Partners and Alloy Ventures is a testament to the confidence they have in our team, the technology and the vision.” said Vipin Jain, CEO of Retrevo.

“With electronics products so much a part of everyone’s lives and increasing by the day, that equates to more than 200 million in this country alone that Retrevo can help,” added Jain.

“We seed funded Retrevo two years ago because they were solving an acute consumer problem,” said Ammar Hanafi, a general partner at Alloy Ventures. “During this time of economic uncertainty, consumers are at a crossroads. On one hand, they want their dollar to go as far as possible when considering electronics purchases. On the other hand, they want to get the most out of the products they already own. Retrevo solves this conundrum by offering value-based shopping and support advice for products in one place. Retrevo is the only website that covers the full lifecycle relationship between consumers and electronics. This significant up-round demonstrates our confidence in Retrevo’s management leadership, its intellectual property, success and the market opportunity.”

Retrevo is playing in a sector with huge market opportunities. The January 2008 Nielsen Global Online Survey on Internet shopping habits showed more than 94% of the U.S. online population shopped on the web in 2007 with over 23% of purchases being consumer electronics. The Consumer Electronics Association estimates that total CE revenues in the U.S. for 2008 will hit $170 billion dollars with the average household spending over $1,600 on CE products.

About Alloy Ventures
Alloy Ventures invests primarily in seed and early stage companies in information technology and the life sciences. The firm’s total committed capital under management exceeds $1 billion, including $368 million committed to Alloy Ventures in 2005. The firm’s partners have been founders and CEOs of successful start-ups, officers of large companies, and have decades of venture capital experience. The firm offers entrepreneurs the experience, connections and capital necessary to build lasting, market-leading companies.