GyPSii, a new social networking platform designed with the features and capabilities of the mobile phone in mind, and offers location based search for people, places, content and events.

The GyPSii application is already fully compatible with Windows Mobile phones and was also recently certified for Nokia’s flagship consumer smartphones – the N95, the N73 and the new N82 as well as the 6110 Navigator. In addition, the GyPSii application is now also available on the Blackberry range from RIM.

“The real time location-based element of GyPSii adds a new dimension to the social networking phenomenon. The device we all carry in our pocket, our mobile phone, is now empowered to record your life; where you are and what you do, and share it in real-time within your chosen social networking communities. said Dan Harple, founder and CEO.

As well as extending its product reach, GyPSii is also reaching beyond English speaking markets with its webtop client – now available in ten languages including Korean, Russian, India and two forms of Chinese.

The GyPSii software is free to download to. mobile phones from the company’s website or from a phone browser over the air at http://gypsii.com/m. Users can also create a web based profile, with the launch of new web interface at the show this week and then use their mobile to create and share content about people, places and event.

GyPSii is a lifestyle-enhancing application; a location based friend-finder, a place and event finder, a networking site for communities and a home to share pictures, video, audio, and content with friends and other groups. GyPSii also uses location information to effortlessly “Geo-tag” entries and to provide a powerful location based search tool.

This means GyPSii users can make use of multiple features and services from their phone, including local and regional “Point-of-Interest” search: receive maps and directions: and instantly identify nearby friends and places that have been popular within their communities of interest. They can also create their own geo-tag POIs from their phones for sharing with others.