vzaar launch of its free video service for eBay listings in the United States. Using vzaar, eBay sellers can quickly and easily add video to their eBay listings to showcase their products and gain a competitive edge. The core service is available to all users for no charge. Special features tailored to the needs of PowerSellers are available for a low monthly fee.

“Video is the perfect medium to demonstrate the condition of our products. It allows us to show potential buyers a 360 degree view of the product, to hear the machines or motors we sell, and the opportunity to get a feel for who we are as a seller,” said eBay seller Jack Fitzgerald from Industry Recycles. “When we post with a vzaar video, our item gets more visits, more bids and a higher sales price. Viewing the videos, our buyers see and hear exactly what they are getting for their money, and that means a lower return rate.”

Introducing Video for Commerce

Unlike other video services, vzaar’s video player has been designed specifically to aid commerce. For the first time vital information, such as seller feedback and bidding time left on the auction is automatically displayed at the end of every video.

vzaar enables buyers to get a clear look at what they are purchasing and watch it in action. vzaar makes it easy for sellers to add video into their listings, drive bids and move more inventory. And unlike still images or slideshows, videos have audio, enabling sellers to communicate more effectively, describe their services and inspire trust.

vzaar has helped sellers in the beta program sell items ranging from a backhoe to jet skis, diamonds to art, and guitars to comics. vzaar was the first company to enable video listings on eBay UK.

This new service displays seller feedback and bidding time left on the item right in the video, and prompts buyers to bid on that exact item – no chance of losing the sale to a competitor.

“Videos provide sellers with a distinct advantage in the competitive eBay market, but it has always been a challenge trying to add videos to listings,” said Ken Moss, CEO of vzaar. “Unlike other video solutions designed for entertainment, we built vzaar specifically for video commerce. Once buyers and sellers first see a video-enabled eBay listing, they want them for all listings.”

Free Service

• Up to 30 videos/month
• Up to 1GB of total video. Each video can be up to two minutes long
• Video storage: 90 days

vzaar is the brainchild of Ken Moss, a serial entrepreneur with 20 years of IT experience, and Adrian Sevitz, formerly of eBay and Accenture. Also on the team are eBay veterans Dan Wilson and Jamie Parkins. Wilson was part of the team that founded eBay.co.uk in 1999 and is the bestselling author of Make Serious Money on eBay UK. Parkins managed eBay.co.uk’s PowerSeller program and led the Top Seller team. vzaar is an accredited eBay Developer, approved video service provider and makes use of eBay’s API.