The Interactive Advertising Bureau (IAB) announces the release of “Digital Video In-Stream Ad Format Guidelines.” Created by the IAB’s Digital Video Committee, a group comprised of 145 leading interactive companies, they are the definitive format guidelines that directly address digital video advertising.
The guidelines focus on the most widely used current in-stream ad products, including linear video ads, non-linear video ads and companion ads. They were created in order to meet the following marketplace needs:
- Simplifying digital video ad buying across multiple sites through minimum common ad specifications for video, overlay and companion ads.
- Achieving more efficient operations through a common set of creative submission guidelines.
- Increasing consumer understanding of ad interactions and environments through best practice recommendations for creative development and player environments.
The document is part of the IAB’s ongoing effort to improve marketplace understanding of the role of digital media in the marketing and media ecosystem.
“These guidelines respond to the very real market need of simplification and standardization that will continue to propel the explosive growth of online digital video,” said Mike Hurt, director, Industry Development of Microsoft and Co-Chair of the IAB’s Digital Video Committee. “I am proud to have worked with a team of industry leaders on the IAB Digital Video Committee who together have brought this important industry initiative to fruition.”
View the Guidelines :
About the Interactive Advertising Bureau (IAB) :
Founded in 1996, the Interactive Advertising Bureau represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the continuing growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, as well as the wider business community, about the value of interactive advertising.