Zadby is an online marketplace where advertisers, marketers, and brand managers can connect with freelance video producers to create innovative product placement videos for distribution through outlets like YouTube and MySpace. Advertisers define what they want in a campaign; video producers shoot the videos; and Zadby facilitates, tracking the views and paying the producer on a per-view basis. It’s a low-risk proposition for a brand since it is view based and video producers get bucks for what they are doing anyway.

With Zadby, you now have a marketplace where you can earn money from what you love to do anyway: creating videos.

Advertisers and brand managers, wishing to raise awareness for their brand, can commission the development of videos through our online marketplace. Since Zadby takes care of the administrative pieces, this frees up the brand manager to think about what they do best: steward the brand.

“Advertisers and brand managers wishing to raise awareness for their brand can commission the development of videos through our online marketplace,” says Michael Buttrey, CEO of Zadby. “Since Zadby takes care of the administrative pieces, brand managers are free to think about what they do best - stewarding their brand - while online video producers can now earn cash doing what they love,” continues Buttrey.

Online video producers, who currently create millions of videos a year for online consumption through outlets like YouTube, now have a market where they can earn money from what they love to do anyway: creating videos.

Zadby sits in the middle and acts as the glue and the grease to pull it all together in a seamless manner. It provides all the tools and the legal frameworks to allow each party to do what they do best, just connected in a new and innovative way.