appssavvy is a direct sales team for the social media space. The company based in NYC connects hundreds of social media applications with leading brands and agencies. appssavvy provides advertisers with contextually-relevant targeted media opportunities reaching an audience of more than 50 million unique online consumers enjoying social media applications. Developers generate significant revenues through appssavvy’s integrated sponsorship capabilities for brands and agencies.

Starting today, developers can choose to share with appssavvy basic analytic information about who’s using their apps and how - including audience demographics, traffic, interests and actions within the social web. appssavvy proactively seeks out advertisers who want to reach those audiences, significantly increasing a developer’s advertising revenue.

“Social media’s marketing promise and community net worth is not being met today, which is why in today’s early stages the right building blocks need to be put into place to meet the expectations of, most importantly, consumers, and developers and advertisers,” said Chris Cunningham, founder and CEO of appssavvy.

Sometrics and appssavvy partner to pair social analytics with a direct sales team to match brands and apps within the social web, this partnership will increase revenue for developers while helping advertisers build their brands and pinpoint their audiences within the social web.