Continuing to evolve its offering to meet the changing needs of the users, Rediff.com, India’s leading online portal added yet another first to its flagship product Rediffmail by introducing feeds functionality from popular social media sites likes Orkut, Facebook and LinkedIn into the users Rediffmail inbox.

The objective of introducing feeds into Rediffmail is to help users discover content on social networking platforms which is relevant and useful in an effective and non-intrusive manner. News feeds within the mailbox will help users to find interesting content like photos, videos and music that their friends and family are sharing on the social networking platforms in their mailbox itself.

With the addition of this feature consumers will now be able to register and receive news feeds from popular social networking sites with out actually having to visit them, helping them to keep up-to-date on the activities of there friends and family on the sites.

User can sign up to receive news feed by simply providing their username and password details and Rediffmail will automatically import news feeds from their chosen social networking sites, helping them to engage with their friends more conveniently. Users can choose to use the service just as a way to see what their friends are up to, or for browsing and reading the stuff their friends share and actively engage them through email by sending comments and messages.