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Useful Networks Acquires KnowledgeWhere, Location-Based Mobile Games and Advertising Leader

August 14th, 2008 by Social Guy

 

Useful Networks

Useful Networks acquires KnowledgeWhere, Canada based premier provider of location-aware mobile games, location-based advertising (LBA) and developer-enablement programs.

Together, Useful Networks and KnowledgeWhere aim to combine their applications and technology to provide best-in-class LBS solutions for consumers, carriers and advertisers alike.

Founded in April 2003, KnowledgeWhere is best known for developing award winning platform technology to power location-based mobile entertainment products, such as games, social networking and lifestyle applications.

“We are very excited to be incorporating the vision, technology and products of KnowledgeWhere into the Useful Networks portfolio of location-based services,” said Useful Networks CEO Brian Levin. “KnowledgeWhere’s access to great technology and their long tenure in location aware advertising and gaming complement our portfolio of services nicely.”

“The decision to move forward with Useful Networks will undoubtedly provide both companies with more resources, technology and development,” said Jim George, founder and CEO of KnowledgeWhere. “We are pleased and excited to be a part of the Useful Networks family.”

KnowledgeWhere’s Location Application Platform (LAP) technology continues to power award winning and industry leading location-based games including Swordfish and PhoneTag Elite. More recently, KnowledgeWhere has extended LAP to deliver measurable location-based advertising campaigns, leveraging its unique suite of privacy-managed LBA products and tools.

Useful Networks is an international enabler of LBS applications like sniff (social network integrated friend finder), a permission-based application that lets consumers locate their friends in real-time, anytime and anywhere with their mobile phone or from social networks such as Facebook. This cross-carrier service was released in Scandinavia in November 2007 and in the United Kingdom in May 2008, with a U.S. launch slated for later this year.

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Posted in Microsoft, Social Media, Social Networking, Social Software | Comments

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