Federated Media Appoints Justin Nesci

August 19th, 2008 by Social Guy

federatedmedia

Justin Nesci joined Federated Media as Senior Vice President, Sales and Marketing. Nesci joins FM having lead sales and marketing teams at established digital media companies including Warner Music Group, MTV Networks/Nickelodeon and IMG, among others.

Justin Nesci Nesci will be responsible for FM’s sales strategy and will manage the company’s talented, quickly growing sales staff. With expertise in custom, integrated conversational marketing campaigns, FM’s sales staff has developed deep, long-term relationships with leading brand marketers and advertising agencies. Nesci will be integral in the process of solidifying those relationships and expanding FM’s opportunities into new arenas.

“There are few people I’ve met in the media community that have Justin’s brand-marketing expertise combined with such a deep understanding of online consumer trends,” said Chas Edwards, publisher and chief revenue officer at FM. “It’s a formula that will help guide FM through its next phase of growth. Nesci’s addition to the team is a significant win for us.”

Federated Media represents more than 150 of the world’s most respected websites, blogs, and social networking applications. Founded in 2005, the company is growing quickly and now boasts nearly 100 employees. Over the last three years, the company has expanded beyond its technology media roots into content verticals including parenting, business & marketing, media & entertainment, video gaming, graphics arts, automotive and more.