Conviva’s innovative LIVE Media Platform attracts $20 million investment in a Series B round of funding. UV Partners led the round, with participation from Series A investors New Enterprise Associates (NEA) and Foundation Capital. The funding brings Conviva’s total amount raised to $29 million and will help the company expand its global platform, accelerate product development, and invest in business development with key customers.

In conjunction with the Series B funding, Dr. Carl Ledbetter, managing director of UV Partners, has joined the Conviva board of directors. Prior to joining UV Partners, Ledbetter was senior vice president, engineering/research and development and chief technology officer at Novell, and was responsible for Novell’s venture fund. Earlier in his career Dr. Ledbetter was president of AT&T’s consumer products division and held senior positions at Sun Microsystems, IBM, and Control Data Corporation.

“This investment is a fantastic milestone that validates the leadership team, the value to customers, and the confidence in our ability to execute,” said Carlos Ramon, Conviva CEO and president. “Raising such a fast and aggressive round of funding underscores the confidence in our innovative technology platform and the years of tremendous science that led to its development. In a crowded and cynical market plagued by empty promises, this funding bolsters Conviva’s staying power and will propel us into the future.”

Conviva C3 is the world’s first media platform that enables content owners to intelligently and securely manage the distribution of LIVE media and real- time programming online. Built for live media from day one, the platform enables content owners to create a new “virtual living room” audience experience and improve the economics of digital media on the Internet.

Conviva offers the first LIVE media platform that enables media companies to create an inviting, exciting and uniting online LIVE experience. The Conviva platform, called Conviva C3, provides a real-time, intelligent, interactive and secure LIVE video distribution platform. Media executives around the world are working with Conviva to innovate their audience experience to energize their brand, make content pay, and command the LIVE audience. Conviva is headquartered in San Mateo, California.