360Hubs, a developer of turnkey Web 2.0 business collaboration software, today announced that it has developed and taken an equity position in OffsetX.com, a network of social action and entertainment Web sites. OffsetX allows participants to “offset” the actions and support provided by enthusiasts of opposing interests and opinions through their own actions and the creation of related OffsetX Web sites. Members can participate in, contribute to, or interact with opposing enthusiasts to express opinions, take action to counteract offsetting views, or create their own Offset communities with the goal of effecting change.

Unlike traditional social networking sites, OffsetX’s collection of Web sites feature: daily news feeds; virtual immediate updates from fellow members regarding opinions; activities and Offset actions; user polls; and tallied results and postings for daily featured Offsets. For example, the OffsetObama.com and OffsetMcCain.com sites allow members to rally supporters and influence support by encouraging voter registration, candidate donations, participation at events and other Offset-related actions.

OffsetX Chief Executive Officer Mike Smith selected 360Hubs to develop OffsetX because 360Hubs’ turnkey social networking platform offered a lower total cost of ownership and ability to deliver in less than two months.

“360Hubs allowed us to focus on our vision without turning into software developers,” said Smith. “They also offered a higher level, customizable solution and faster time to market.”

“We are excited about our partnership with OffsetX,” said Tony Ferraro, president of 360Hubs. “We believe they bring a fresh perspective to the collective popular debate on important issues in America today.”

The 360Affinity Hub platform was developed to be a repeatable, scalable, configurable and deployable solution for any environment based on a company’s unique needs and requirements. And, while the engine behind the 360 Affinity Hubs Platform is the same for every environment, the module set, content, user definitions, graphical interface, and user security are designed to meet the unique demands of each installation. As a result, no two environments are exactly the same. The 360Affinity Hub platform features more than 50 different modules to accommodate any organization’s needs from SMBs to complete enterprises.