Come2Play, a developer of multiplayer casual Flash game platforms, offers a new White Label platform. The platform allows anyone to add a social gaming network to a Web site while providing the most advanced Flash social gaming possibilities at no cost. All games can be distributed as branded game widgets.

The idea is simple to understand and implement and to better grasp the concept, site owners need to contemplate themselves and their acquaintances and think of the fun involved in engaging in casual games like Chess, Backgammon, Sudoku and so on.

Integrating a game channel enables Web site user’s to play online causal games with their friends and family in a private playroom. To make things even better, Web site owners can also financially benefit from it as they share advertising revenues, get additional space to present ads on their site and even benefit from the user viral marketing of the new game channel via Facebook, MySpace and other popular social networks.

All of this can happen when Web site owners integrate Come2Play’s fully featured multiplayer game channels with widgets and applications on social community Web sites. Come2Play game channels create the basis for social gaming communities and allow various Web site, blogs and portals to create new media space by embedding a private label/skinned version of free multiplayer Flash games.

“Come2Play is the Ning of social gaming networks. Meaning that, unlike the new generation of gaming networks (SGN, Zynga, etc.) whose games are the formation of branded networks, Come2Play is a white label solution for anyone who wants to create their own gaming network. The true “Ning-ness” of Come2Play’s offering is its platform’s granular customization.” - Roi Carthy, TechCrunch.com

Creating a fun and cool game channel using Come2play’s platform helps build a loyal registered player community while monetizing existing users and visitors.