Reaching across the web, cable, VOD and mobile platforms, the Vehix site is using Pluck technologies to deliver a new level of social media interactivity to the growing audience of viewers accessing the site on multiple devices. Vehix has deployed and integrated Pluck SiteLife and Pluck BlogBurst social media tools to help visitors to participate in and benefit from the collective knowledge of the active Vehix community.

Vehix is a multi-platform digital automotive network designed to provide consumers with a truly one-stop automotive shopping experience. Vehix, through its unique content, inventory and advertising network, offers superior written and video content, objective third-party information and best-in-class research tools.

“In just 15 days Pluck helped us to add the latest in social media tools to that experience in order to make it easier for our audience to participate, rate, research and review cars and services – whether they do so from their TVs, computers or mobile phones.” said Glenn Morey, chief marketing officer of Vehix.

“Vehix is a unique example of a cross-platform, new media property that reaches millions of consumers wherever they are,” said Dave Panos, CEO of Pluck and executive vice president of Demand Media. “Together with our social media tools, Vehix will be able to increase its interactivity with consumers on these platforms, making it an even more valuable resource for the automotive community.”

Designed specifically for high-volume sites, Pluck platforms serve more than 2.5 billion social media interactions each month through user comments, ratings, reviews, photo and video-sharing, blogs and social networking profiles called Personas. Pluck BlogBurst is the world’s largest Blog Syndication Service, delivering unique content from well over 5,000 top blogs to digital properties across the web.

Pluck SiteLife enables online properties to engage site visitors with a complete range of social media capabilities. Pluck BlogBurst and SiteLife platforms are designed to integrate with and serve the needs of the most demanding online destinations and are already live on more than 300 top brand, media and retail sites, including Circuit City, Condé Nast, Rolling Stone and USA TODAY.