AdParlor, a startup advertising network designed specifically for social networking sites, will now support the top six social networks including MySpace, Facebook, Hi5, Bebo, Orkut and Friendster. In the past month, the company went from delivering one million to 15 million ad impressions each day. While some of their competitors have a broader reach (to date), AdParlor is growing because of its specialization in providing publishers and marketers with the capability to reach specific demographic segments within social networks.
According to the leading marketing research firm, eMarketer, estimates for social network ad spending is to be well over $1 billion this year rising to only £2.2 billion in 2011 as the market for this type of advertising continues to grow.
Focusing on the individual needs of advertisers and publishers, AdParlor continues to experience significant growth. By expanding their network into Orkut and Friendster, developers can utilize AdParlor to create custom applications that can be monetized across their proven social network advertising platform. More significantly, AdParlor is uniquely positioned to win large global advertising contracts as a result of its global reach.
“We realize that social networking has a global footprint and continues to grow throughout North America and Europe as well as other emerging regions,” said Kristaps Ronka, CTO, AdParlor. “By supporting Orkut and Friendster, we now have the capability to reach a global audience, tapping into growing economies such as India and Brazil which together boasts well over 30 million social networking users.”
Headquartered in Toronto, Canada, AdParlor specializes in optimizing advertising across the vast medium of social networks. For perspective on the growing social network advertising industry, check out CEO Hussein Fazal’s Social Networking Advertising blog at socialadblog.com.