MySpace, the world’s premier social network, announced that McDonald’s, Sony Pictures, State Farm, and Toyota will be the first four integrated brand sponsors of MySpace Music, the new music joint venture with the world’s largest music labels. These four platinum brands will be powering customers’ access to a host of new music services.

MySpace Music is the first industry-wide music solution that has secured partnerships with SONY BMG MUSIC ENTERTAINMENT, Universal Music Group, and Warner Music Group to create an e-commerce platform based off of the users’ ability to discover, share, and socialize through the medium of music. The upcoming launch of MySpace Music evolves the current music offering by empowering the site’s five million artists to provide fans with an unprecedented suite of social music services including free audio streaming and music e-commerce.

McDonald’s integration on MySpace Music also includes presence on MySpace Music’s personal music player, which gives users unique tools and applications they can’t find on any other music program. In addition, the company is sponsoring a variety of free song downloads on the site, enhancing users’ music experience and providing them with the opportunity to discover and listen to new artists.

Currently, MySpace users can only add one song to their profiles, but once MySpace Music launches, users will be able to create and post full playlists of songs. To promote the opening of Sony Pictures’ comedy “Nick & Norah’s Infinite Playlist,” the movie studio will be skinning all MySpace Music user’s profile playlists for an entire week with branding from the film. This is an unprecedented MySpace ad campaign whereby all users, upon login, will be automatically presented with a “Nick & Norah” appropriately-themed skinned playlist, creating an opportunity for users to engage with the movie’s MySpace profile page. Sony will also be taking out roadblocks on MySpace Music’s homepage. Nick & Norah’s Infinite Playlist will be in theaters nationwide on October 3, 2008.

State Farm, insurance company will have a much more overarching brand presence on MySpace Music. With no dominant real estate in one particular area of the site, State Farm will have a rotational presence among all pages including the Featured Playlist, the Personal Music Player, and MyMusic where members go to create and edit playlists.

Toyota’s partnership with MySpace Music will help the company engage with music fans across a wide variety of genres. With “Toyota Tuesdays,” the company will offer free music downloads and have a strong presence on MySpace Music’s Personal Music Player every Tuesday for a year. The Personal Music Player, also referred to as the “online jukebox,” is found by popping out any playlist. Toyota will also have a presence on the Featured Playlist page, which helps music fans discover new tunes recommended by their favorite celebrities and artists.

“MySpace Music is our biggest initiative since we launched MySpace itself,” said Jeff Berman, president of sales and marketing, MySpace. “With MySpace Music integration, premium brands are offering our users and their customers new ways to discover, experience, and share music online and offline.”