Israel-based startup MyHeritage, one of the world’s most popular family-based social network for helping users create their family trees, is acquiring UK based family social network Kindo. The amount of the acquisition is not announced.
MyHeritage, recently funded by Accel and Index Ventures has more than 25 million members worldwide and is known for its powerful technology that helps families research their history and stay connected, including Smart Matching and automatic photo tagging. The Kindo team’s experience in social networking will help MyHeritage realize its vision to be the Facebook for families. As part of this acquisition, MyHeritage will also establish new commercial operations in London.
“Adding the Kindo team to MyHeritage puts the company in an even stronger position to realize its vision of connecting families around the world,” said Gilad Japhet, founder and CEO of MyHeritage. “The synergy of our innovative, sophisticated technology and Kindo’s social networking and marketing expertise will further solidify our position as industry leader. Kindo successfully created a friendly service with an excellent reputation and great base of users.”
Kindo’s users can now get easy access to Myheritage’s unique technology, helping them discover and learn even more about their family history. They will also benefit from MyHeritage’s photo tagging technology, which automatically scans and identifies people in photos, making it easier for families to organize, search and share their photos. Kindo was funded by TAG and Ambient Sound Investment (a fund created by ex Skype engineers).
Founded by CEO Gilad Japhet, MyHeritage helps people around the world discover, connect and communicate with their extended family network and easily research their family history. The service is unique in its international reach, currently translated into 25 languages with more to follow. Combining MyHeritage and Kindo will create a larger family network and instantly provide more value to its collective user base.