You are here: Home » Social Media » Video Ad Platform Adap.tv Raises Another $13 Million

Video Ad Platform Adap.tv Raises Another $13 Million

Adap.tv

Adap.tv, a leading provider of contextual advertising for online video, has closed $13 million in Series B funding. The round was led by Spark Capital, along with Redpoint Ventures and Gemini Israel Fund. As part of the deal, Spark Capital’s Dennis Miller will join the company’s board of directors. Adap.tv’s total funding to date is now $23 million (Adap.tv raised $10 Million in Series A).

Adap.tv provides a unique online video advertising platform that allows publishers and advertisers to match relevant advertising with online video content. The company uses advanced technology to analyze the video, audio and metadata to serve contextually relevant ads in a viewer-friendly manner.

Metacafe, one of the world’s largest video Web sites, use Adap.tv’s advertising platform to display viewer-friendly and relevant advertising to more than 24 million viewers who consume 500 million page views on Metacafe’s site every month.

About Social Guy

Social Guy
Social Guy is a tech buff, online entrepreneur and social animal. He is best-known as the Editor-in-Chief of SOCIABLE, the world’s leading social media news source. Social Guy's 7+ year career with SOCIABLE began when he joined as a blogger in August 2007. Guy’s work has been quoted or featured in media such as ZDNet, Examiner, Marketwatch, PC Magazine, Wired, CNET, and The New York Times.

One comment

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>