ClipBlast will use the Clearspring platform to distribute widgets that provide custom video content, channels and playlists. The widgets will feature the ClipBlast! Intelligent Index, which enables users to pull video from thousands of sources and play the content from any web page, social profile, blog or other web location. Clearspring’s real time analytics tools will track and monetize the widgets and their activity.
Clearspring analytics provides a deep understanding of who is using the widgets and how they are interacting with them across the Web, giving content providers, publishers and advertisers with the audience measurements that are critical to the emerging widget economy.
“Clearspring gives us a tremendous opportunity to bring video to audiences anywhere on the web, through widgets that can be shared across multiple platforms,” said Gary Baker, CEO of ClipBlast! “It also gives us the tools and metrics to provide advertisers with the most effective access to that audience.””
ClipBlast based in Agoura Hills CA, provides pioneering Web-wide video search that uses patent pending technology to continuously update the largest index of video content across the Internet. ClipBlast!’s fast, easy interface gives users instant access to millions of quality, highly relevant, targeted video clips from the world’s major media brands, independent producers and individuals – video that informs, enlightens, inspires and entertains.