KickApps makes it easier for web publishers to monetize online video, launches drag-and-drop video advertising solutions for ad networks and web publisher. KickApps is the industry’s leading on-demand social media, video player and widget platform. As part of this new feature, KickApps supports out-of-the-box integration from Google AdSense for Video, Scanscout, Adap.tv, and 24/7 Real Media. Support for DoubleClick’s DART and others will follow shortly.

With drag-and-drop video monetization solutions, KickApps made it extremely easy for web publishers to add translucent overlay, interstititial, pre- and post-roll video, and other new video advertising formats to all KickApps powered video players.

“We’ve applied this principle throughout the KickApps Platform, making it incredibly easy to create compelling social media and video experiences, and now making it easier than ever for web publishers to monetize video on their websites.” said Alex Blum, CEO of KickApps.

KickApps customers that have bought out the advertising inventory from their KickApps powered social media and video websites will be able to access these new advertising features. Integrating video ads is a simple three-step process:

1. Create a custom video player using the KickApps Widgets and Video Player Studio.
2. Select from a list of modules of ad networks or pre- and post-roll.
3. Provide the ad network’s publisher ID number or the URL of a Flash video file.

Online video has emerged as one of the most engaging applications on the web today and advertising budgets are following suit. Recent research conducted by Bain & Company in coordination with the Interactive Advertising Bureau finds that video advertising is garnering an average CPM of $43, with demand for video inventory outstripping supply.