VideoEgg, the rich media ad network unveils AdFrames, a performance-based ad offering designed specifically for brand advertisers. This innovative, feature rich model provides a more measurable way for advertisers to create high value engagement in social spaces, video and gaming environments.

Since launching AdFrames in the U.S., earlier this year, more than 50 global brands including Samsung, Coke, Nokia, GM, Mazda, Microsoft and Nike have advertised across the VideoEgg network. The strength of the approach is reflected in the amount of time users are spending with advertiser’s content, averaging almost 20 seconds across campaigns run to date.

Unlike the traditional cost-per-impression (CPM) method, which lacks accountability and forces a high level of risk onto the advertiser to determine ad effectiveness, AdFrames offers the brand advertiser an unprecedented, measurable approach to advertising with a pricing model based on cost per engagement (CPE).

This unique CPE (cost per engagement) method delivers accountability, unmatched insight into ad effectiveness, and guarantees ad spend success. Ads are served free of charge, and advertisers only pay when a consumer engages with their brand content, providing a risk free means to distributing highly targeted rich media content.

The AdFrames unit is designed to increase viewer engagement by providing a customisable, feature rich and multi-dimensional ad offering that meshes with a variety of page, widget, and flash-based environments.

For publishers, AdFrames aligns incentives across the delivery network by compensating publishers per user engagement. “Engagement” takes place when a consumer rolls over an AdFrames ad unit and a full-page rich-media overlay experience expands on the page. A three-second delay between rollover and the expansion of the overlay unit protects against accidental interactions.

“Around half of the U.K. population is now using social networks, generating 170 billion page views in 2008 alone. Yet, despite this phenomenal usage, social media has proved notoriously difficult to monetise,” said Dan Cryan, Senior Analyst at Screen Digest.

VideoEgg, with its full-service capabilities, helps advertisers and media buyers create and manage high value engagement with consumers online. By providing the entire solution, from start to finish, VideoEgg eliminates the need for third-party rich media providers.