‘MySpace MyAds’, the new advertising platform designed to empower individuals and small businesses – from local retailers to musicians and politicians – to create relevant, targeted promotional business campaigns within the world’s premier social media environment.

MySpace MyAds is a new, do-it-yourself advertising platform that democratizes the landscape of online advertising, enabling anyone to create customized banner ads, target to specific audiences using MySpace’s HyperTargeting technology, and analyze campaign performance tracked throughout the MySpace ecosystem.

MySpace’s HyperTargeting ad technology is a key component in the functionality of the MySpace MyAds platform enabling advertisers to serve their ad campaign to the right customers. HyperTargeting enables marketers to connect with specific user groups on a massive scale based on self-expressed interests available on MySpace profiles. The technology allows any MySpace MyAds user access to targeting parameters such as age, sex, and geographical location, all in combination with thousands of user interest categories including specific keywords within each category. For example, within the ‘videogame’ enthusiast category, a further targeting keyword or phrase might include ‘Call of Duty 5’ if relevant to an advertiser’s campaign.

“With MySpace MyAds, we’re blowing the lid off display advertising solutions for small and medium businesses,” said Jeff Berman, President of Sales and Marketing for MySpace.

MySpace recently hit an all-time high with domestic unique users and engagement in August according to comScore; seeing approximately 76 million users domestically – each averaging more than 4 hours on the site every month – and 122 million worldwide unique users. comScore also reported MySpace surpassed Yahoo! to become the top publisher of online display advertising in the U.S., accounting for 15.9% of all display ads viewed in June.

MySpace MyAds empowers any advertiser to build a customized, targeted, and measurable campaign in a few easy steps :

• STEP 1: Visit ‘MySpace MyAds’ or click the “Advertise” link located at the bottom of any MySpace page
• STEP 2: Create a display ad using the MySpace MyAds Builder Tool
• STEP 3: Select a variable ad spend anywhere from $25 to $10,000
• STEP 4: HyperTarget to customers
• STEP 5: Measure ad performance with MySpace MyAds analytics reporting