San Diego based Eventful, the leading service for discovering and promoting local events, has raised $10 million from lead investor Telefónica and existing investors, Draper Fisher Jurvetson and Bay Partners. Eventful will use the capital to extend its leadership position in the local events space through expanding sales and marketing, increasing its lead in the mobile channel and exploring international expansion opportunities.

Eventful provides the leading service for discovering, sharing, promoting and creating local events throughout the world. Its international community of nearly 8 million registered users enjoys the world’s most comprehensive selection of local events through multi-channel programming including online, email, mobile and syndicated content.

“This round of financing will enable Eventful to enhance our services to existing and new users throughout the world and achieve profitability,” said Jordan Glazier, CEO, Eventful.

Eventful engages users with over 40 million permission-based emails and 100 million widget views each month. Eventful’s unique Demand service is used by over 50,000 performers to connect with their fans and determine where to appear based upon local demand for events. Advertisers, strategic partners, venues and event promoters use Eventful to reach highly-targeted local consumers who share a passion for live events and entertainment.