So to give you a case study … I’ve been helping out a friend to market his product - it’s called Deskaway (http://www.deskaway.com) (fantastic btw, we use it. A web based project management tool that acts as an online repository of all work we do for clients - makes work more streamlined).

So DeskAway has created multiple properties in social media that many consumers go to. The cost is minimal. Deskaway manages to add value through content and many customers feel like DeskAway is always listening so they stick on - and tell others about it. This breeds more business for a tool that is a great product (all small businesses should use such a tool!)

Here’s a list of their Social media properties , take a look to get an idea of what i am talking about:

On Facebook - http://www.new.facebook.com/home.php#/pages/Deskaway/34895509600?ref=nf
On Twitter - http://twitter.com/deskaway
On Get Satisfaction - http://getsatisfaction.com/deskaway
An active blog! - http://www.deskaway.com/blog/

They are getting friendfeed and they also drive all activity through their homepage and newsletters et al. Works will - good reach with minimal effort.

I’ve been trying to convince Sahil (founder of DeskAway)to get users of DeskAway to write on their blog - and incentivise them with upgrades etc. - increasing virality!

So essentially all these social media properties also mash up on the blog which is essentially more of a social media gateway…

What do u think? Works well?