Rediff.com, India’s leading online community portal, goes live with third party applications on its video and music sharing platform Rediff iShare. With the addition of these new applications, Rediff iShare has now become a platform that can support any app that is compatible with the Facebook Markup Language, thereby opening the gate to tens of thousands of app developers in the world to Rediff’s large community of users.

The new apps developed by both Indian and International application developers include Dedicate a Song – an app that lets users to share the a song in audio or video format that they find on Rediff iShare platform; a quiz app based on popular Indian movies and a popular fan club app, OMG! Its SRK (Oh My God! Its Shahrukh Khan) that lets users answer questions, watch videos, listen to music, view photos of the Bollywood superstar, Shahrukh Khan.

Commenting on this Initiative Rediff.com’s Chief Technology Officer, Venki Nishtala, said, “Our initiative to open Rediff.com services and our content APIs to third party developers brings new opportunities for both our users and our app developer partners. I welcome app developers throughout the world to check our developer site developer.rediff.com for technical and commercial details on how to put their apps on Rediff.com.”

The unique proposition of access to APIs of rich content and users of Rediff has got a lot of interest from the developers’ community and more such exciting applications are soon expected go live on Rediff.com.