NuConomy is publicly launching this morning with an entirely new kind of analytics for social media measurement that goes beyond the page-view model with a 2-way API that allows customers to optimize traffic and attention on their sites based on a new model of proactive analytics.

With its public launch, NuConomy reinvents the concept of web analytics. The platform’s proactive analytics automates the tedious chores of slicing and dicing data and building customized reports. Its intelligent data mining engine continually monitors every aspect of site traffic and user behaviors and automatically highlights the most important things to make businesses better. These insights are available onsite or via email/RSS feed.

Designed for today’s dynamic web, NuConomy’s innovative metrics measure the social elements of digital media, including Flash, AJAX, and Silverlight applications, along with page views, uniques, and other traditional analytics. With new insight into real world behavior on the web (like comments, ratings, video plays, sharing links, purchases), publishers, advertisers, and business executives can finally see the people behind the numbers and measure the engagement, or lack thereof, in order to cultivate relationships and brand interactions, optimize social media programs, and better monetize ads and e-commerce offerings.

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Free to use, NuConomy’s web analytics platform gives businesses and bloggers access to advanced data intelligence that was previously limited to large corporations with extensive data analysis resources. Additionally, NuConomy is very easy to implement; generally it takes, at most, a few hours to implement site-wide. And plug-ins for WordPress, Movable Type, Community Server, and dasBlog mean that companies can begin tracking user engagement on these platforms instantly.

Now leaving private beta, NuConomy Studio is already tracking billions of data points every month, and is providing valuable insights to customers such as Technorati, Microsoft, Six Apart, Pioneer, Kaltura, and Federated Media.

NuConomy was founded in 2006 in Tel Aviv, Israel and is now headquartered in San Francisco, California. Its executive team is comprised of former Microsoft and Google leaders. NuConomy completed its A Round financing in 2008 from WPP Group, one of the world’s leading communications services groups.