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Access Multiple Social Networks from New AOL.com

AOL.com

AOL redesigns homepage to allow consumers more customization and access to 3rd party content from one location; continues strategy to open AOL.com to 3rd party content and services. Brand new homepage will let consumers access multiple social networking services directly from AOL.com, becoming the first major portal to offer direct access to information from major social networking sites. This follows the move last month to provide access to multiple e-mail services from the AOL.

The new social networking feature allows consumers to post status updates to multiple social networks at once, and provides profile activity information, including new friend requests, status updates and mail notifications from services such as AIM, Bebo, MySpace, Facebook, Twitter and other third-party sites.

My Networks

AOL also launched new tools and features to give consumers more control over how content and services are displayed, letting them customize the main navigation bar by adding their own Web links, receive continuously updated local news, access RSS feeds from across the Web directly from the main page of AOL.com as well as personalize their experience with new design themes.

“Leveraging our acquisitions of Sphere to deliver related articles and content in the RSS Reader, and Relegence to power local news stories will improve our current offering and serve to bring consumers a differentiated experience,” said Bill Wilson, Executive Vice President, AOL Programming.

RSS Feed Browser

In September, the AOL.com site began allowing consumers access to Yahoo!, Gmail and Hotmail accounts, in addition to AOL and AIM Mail, allowing them to check e-mail from multiple accounts without having to go from site to site.

As part of this redesign, AOL’s digital advertising business Platform A and AOL.com are offering more robust capabilities for advertisers including customized wallpapers, increased rich media capabilities, much deeper and richer content integration opportunities and more.

“As the Web becomes more fragmented, consumers want choice and relevance in their Web experiences. AOL.com is the first traditional big portal to offer access to popular social networking sites all in one place,” added Wilson.

New AOL.com

The changes to AOL.com advance AOL’s overall programming strategy of focusing on passion points to create vertical websites to lean into the increasing fragmentation of the Web as users access multiple sites to get information that is most relevant and useful to their daily lives.

About Social Guy

Social Guy
Social Guy is a tech buff, online entrepreneur and social animal. He is best-known as the Editor-in-Chief of SOCIABLE, the world’s leading social media news source. Social Guy's 7+ year career with SOCIABLE began when he joined as a blogger in August 2007. Guy’s work has been quoted or featured in media such as ZDNet, Examiner, Marketwatch, PC Magazine, Wired, CNET, and The New York Times.

2 comments

  1. eZanga.com also launched their updated site recently, adding their social network, HopOnThis.com. eZanga.com is a search engine that specializes in pay per click advertising, and they offer, access to traffic sources not typically available from the Tier 1 search engines, exposure to an average of 10 billion monthly searches, and a typical savings of 40-60% than a campaign with a Tier 1 search engine.
    HopOnThis.com rewards you with points (for posting comments, inviting friends, blogging, etc) you can trade in for cash and prizes. They also offer features such as page customization including, drag-and-drop features, unlimited space for photos, and much more.

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