MySpace, the world’s premier social network, and Auditude, a new provider of patented online video advertising technology, partnered with MTV Networks, a division of Viacom, to enable advertising opportunities within user uploaded videos across MySpace.
Through this relationship, Auditude provides the opportunity for advertising to be inserted across a suite of MTV Networks’ most popular video content uploaded to MySpace, including clips from MTV and COMEDY CENTRAL, among others. This agreement enables all parties – publishers, content owners, advertisers, and fans – to benefit from the organic distribution of premium video on the Web.
“Auditude is opening the floodgates for users to program video on MySpace and ensure copyright holders get paid,” said Jeff Berman, MySpace President of Marketing and Sales.
As part of the solution, Auditude announces the launch of the ‘Attribution Overlay’ which automatically identifies content informing viewers about details of shows being viewed online. Video advertisers now have a usable channel to target audiences of premium content across the Web.
“Our partnership with MySpace allows us to help content owners, like MTV Networks, reach their fans where they are most active,” said Adam Cahan, CEO of Auditude.
With more than a billion minutes of professional content already indexed – including more than 250 million videos, and 4 years worth of 100 channels of television – Auditude is creating the opportunity for content owners to harness the power of user-uploaded content and distributed video to activate an otherwise untapped revenue stream.