Personalized video recommendation solution simplifies the video discovery experience, increasing video views and user engagement, which in turn increases video monetization for video publishers.

Isral-based Video recommendation provider, Taboola secures $4.5 million second round of funding led by Evergreen Venture Partners. In this round of funding, Evergreen was joined by a group of strategic Israeli & American angel investors.

Taboola provides a personalized video recommendation solution which addresses the differences between searching for textual information on a search engine and discovering interesting and relevant video. Based on this information analysis, Taboola automatically offers a personalized video list that predicts the best subsequent videos to watch, thereby effectively simplifying the video discovery process.

“I can see that Taboola was responsible for 32% of the video views for more than half of my video catalog, which indicates the importance of a video recommendation solution for video reinvigoration -broadening of the pool of the videos viewed beyond the most popular titles.” said Tim Carter, the leading DIY building authority on the Internet at AsktheBuilder.com

Today, the challenge for video publishers is finding the right video to serve that will engage the user, and figuring out how to monetize video viewing.