VideoEgg, the video and rich media ad network that guarantees brand engagement, introduced AdFrames for iPhone, a performance-based ad offering that enables advertisers to distribute invitation-based, expandable video or rich media ads to iPhone users.

Nikon and Ubisoft Canada are among the first brands to leverage AdFrames’ mobile distribution as a measurable way to reach highly engaged consumers. Nikon is leveraging the VideoEgg mobile platform to promote their CoolPix and D90 cameras.

VideoEgg will offer mobile distribution across both applications and Web pages on the iPhone, and over time extend to other mobile platforms and devices. The mobile distribution channel is offered as part of VideoEgg’s comprehensive ad platform and will be included as a standard option on all large campaigns. The pricing model is based on cost per engagement (CPE).

With AdFrames for mobile, publishers can now partner with VideoEgg to effectively monetize content across this medium. Launch partners from top application developers and platforms including SGN, Jirbo, FlipSide5, Optime Software and Mobclix will deliver advertisers wide reach across 35 percent of the top 20 most popular free iPhone applications such as GasBag, Hangman, Scribble, iGolf, TouchHockey, Tic Tac Free and MarbleMash.

The growth of 3G networks and emergence of open mobile platforms like Apple’s iPhone and Google’s Android are driving the creation of 3rd party applications, with almost 9,000 developed for the 10 million iPhones predicted to be sold this year.

VideoEgg’s expansion of AdFrames into mobile devices allows advertisers to seamlessly extend rich brand experiences across the mobile channel, bringing even more reach to the company’s network of more than 80 million consumers.