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Greenwala Social Network, Where People Can Learn to Be Green


Greenwala, the first social network that unites consumers committed to living a more sustainable lifestyle with the brands that offer the products and services that align with their values, launched a public beta version of its online social community today.

Greenwala is a place where people can learn to be green. Greenwala’s flagship product is a social community made up of “greenwalas” – people who share knowledge and help others live a greener lifestyle. Within this community, members can learn to be green, brag about being green and share their actions with their friends, family and community.

Greenwala Social Network

Greenwala accomplishes this by :

  • Getting people talking. Its word-of-mouth network of passionate people partners with brands to create meaningful connections.
  • Giving members a reason to connect with brands. Greenwala defines brand experiences by creating online campaigns, such as contests and promotions.

“We’re excited about the opportunities to make the world a cleaner, sustainable place, and we’re not alone. We thought there was an opportunity to create a network where people could share that enthusiasm.” said Rajeev Kapur, founder and chief wala, Greenwala.

The founders envisioned Greenwala as a social media and marketing company that provides the ultimate delivery mechanism to showcase green-based products, solutions and ideas for consumers and business owners.

Green Video from Greenwala

About Social Guy

Social Guy
Social Guy is a tech buff, online entrepreneur and social animal. He is best-known as the Editor-in-Chief of SOCIABLE, the world’s leading social media news source. Social Guy's 7+ year career with SOCIABLE began when he joined as a blogger in August 2007. Guy’s work has been quoted or featured in media such as ZDNet, Examiner, Marketwatch, PC Magazine, Wired, CNET, and The New York Times.

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