Greenwala, the first social network that unites consumers committed to living a more sustainable lifestyle with the brands that offer the products and services that align with their values, launched a public beta version of its online social community today.

Greenwala is a place where people can learn to be green. Greenwala’s flagship product is a social community made up of “greenwalas” - people who share knowledge and help others live a greener lifestyle. Within this community, members can learn to be green, brag about being green and share their actions with their friends, family and community.

Greenwala accomplishes this by :

• Getting people talking. Its word-of-mouth network of passionate people partners with brands to create meaningful connections.
• Giving members a reason to connect with brands. Greenwala defines brand experiences by creating online campaigns, such as contests and promotions.

“We’re excited about the opportunities to make the world a cleaner, sustainable place, and we’re not alone. We thought there was an opportunity to create a network where people could share that enthusiasm.” said Rajeev Kapur, founder and chief wala, Greenwala.

The founders envisioned Greenwala as a social media and marketing company that provides the ultimate delivery mechanism to showcase green-based products, solutions and ideas for consumers and business owners.

Green Video from Greenwala