According to a study by BIGresearch, 38.3 percent of adults in the United States (almost 85 million) regularly research products online before purchasing (Source: BIGresearch, Simmons 12, June 2008).

Rather than having to visit multiple review sites to see what experts and users think of a particular product, ConsumerSearch.com saves shoppers time and effort by analyzing those findings and then making its own product recommendations.

ConsumerSearch help value-conscious shoppers by making it easier to access the reviews and analysis the site has amassed on a wide range of products and services.

“With so many resources available, general Internet research can become confusing, time-consuming and sometimes overwhelming – our job is to simplify the process. ConsumerSearch.com’s new look allows users to find the information they seek from credible sources, quickly and efficiently.” says Cella Irvine, president and CEO, The About Group.

Other new features include an updated search function that makes it easier and faster to get relevant information and a tool that allows recommendations to be shared via popular social networks, social bookmarking services, as well as via e-mail.

In May 2007 ConsumerSearch was acquired by About.com, one of the most popular sites online and a part of The New York Times Company, collects the best editorial and user-generated product reviews, analyzes their picks and recommends what to buy in over 340 product categories, from MP3 players to snow blowers.