Much like other social shopping sites, Shoptopia is a site for people who LOVE to shop. Users have the ability to build and share lists, interact with like-minded shoppers, and interact with the site even off-page with the “Bag It” browser tool.

Bag It allows users to grab products off of any retailer site and add it to their Shoptopia wish lists. However, Shoptopia goes a step further than other social shopping sites.

What differentiates Shoptopia is its partnership with local shopping centers. With the understanding that more that 70 percent of online shoppers shop online and then purchase their products at a physical retail location, Shoptopia helps to drive traffic from online sites to physical retail locations, further fostering a relationship between shopping centers and their customers.

With the initial roll out in two markets, Las Vegas, NV and Richmond, VA, Shoptopia users can select their local shopping center and opt in to receive tailored and customized offers from their local shopping center and favorite retailers.

Members can discover, collect, and organize their favorite products with Shoptopia Lists, creating wish lists to share with friends and family and comment on products in lists created by friends.

Shoptopia establishes a relationship with shoppers, providing them with the product and promotional information that is relevant to them and gives shoppers another reason to visit their local shopping center for an in-person shopping experience.