Universal Music Group (UMG), the world’s leading music company, provide Meebo users with ad supported videos from many of the most popular chart-topping artists in the world. UMG creates opportunities for Meebo users to enjoy premium content and gives UMG access to premium promotional space to create significant online buzz for their artists.
Meebo will kick off the agreement by featuring artists Kanye West, Ludacris, and The Killers at meebo.com, where users will be able to view videos from the artists to promote their new albums. UMG will embed Meebo Rooms on official artist pages to enable real-time social interactions among fans.
In the past, UMG has used Meebo Rooms to power a number of popular events, including an online listening party for Kanye West’s Graduation album and a live chat with hip-hop icon LL Cool J.
Since launching in May 2007, over 300 musicians have used Meebo Rooms in similar capacities, either by giving fans direct access to the artist, or providing a forum where fans can interact via chat while visiting an artist’s official website or social networking profile.