PlaySpan, the leading provider of digital goods micro-transaction and payment solutions, secures $16.8M in Series B investment from Easton Capital Group, Menlo Ventures, Novel TMT Ventures, STIC and other undisclosed investors.

This new capital brings the company’s total venture funding to $24M. The new funding will be used to expand into Europe and Asia and to grow PlaySpan’s global publisher and user-base.

PlaySpan offers publishers and developers a complete out-of-the-box platform for managing secure, efficient micro-transactions, virtual goods sales, global alternative payments and peer-to-peer trading. PlaySpan’s platform enables any developer to monetize any content at any price for any user in any country.

“Online games publishers and social media application developers are looking for new sources of revenue beyond traditional advertising and subscriptions. We are enabling a new business model in the form of micro-transactions for users that prefer the pay-as-you-go model,” said Karl Mehta, Founder & CEO of PlaySpan.

The PlaySpan micro-transactions monetization platform integrates alternative payment options through its subsidiary PayByCash, which supports more than 70 payment solutions in 180-plus countries.

The PlaySpan and PayByCash platform supports more than 200 games in aggregate from publishers such as Aeria Games, Eve Online, Gala-Net, GamersFirst, Gravity, Ntreev, Outspark, Saga and more.