Zumobi (formerly ZenZui), reinventing the mobile content experience, launches Ziibii, a free iPhone App. With Ziibii, users enjoy a new way to stay in-touch and in-the-loop with friends, photos and the world around them.

Blending Facebook, Twitter, Flickr , YouTube, and web content into a fresh experience, Ziibii is easy-to-use, fun to explore, and offers great features for wireless consumers as well as brands.

Ziibii enables real-time social interaction between users across a variety of popular social media applications, as well as on-going discovery of news, stories and blogs throughout the day, including direct-connect to social networking sites and RSS feeds.

“Smartphones have clearly emerged in the mainstream marketplace, no longer used solely by the business community, and the advent of the iPhone took the concept of the smartphone to the next level,” said John SanGiovanni, Co-Founder and Vice President of Product Design.

Ziibii’s highly engaging environment also offers a unique showcase for brands. Ziibii offers a creative inventory of mobile advertising, sponsorships and media units to maximize brand impact, and features advanced reporting tools and analytics for usage and behavior.