Meezoog, the first trust network for dating, will be launched this week. It is based on a unique technology to calculate “social trust” between virtual strangers to prevent the use of fake identities. It allows singles to find their matches in a safer environment, with some help from their family and friends.

Meezoog is the first social network to employ a profound technology to address the usage of fake identities and profiles. Unlike prevailing approaches, it imitates the societal way people build their trust with other people. Meezoog’s “social trust” (aka “social proximity”) reflects people’s relationships in the real world and the ways in which they are connected to each other.

Singles looking for matches, get the search results organized in order of “social proximity”. People who are more socially trusted, appear first. In every profile, a “social proximity” gauge indicates the trust rank between the two people as well as the best human paths that link them.

Meezoog utilizes the company’s Cross-Platform Social Layer to connect people from different social networking sites (e.g. MySpace, LinkedIn, HI5). This platform is empowered by the trust mechanism to allow the social validation of users’ representation on those sites.

Today Meezoog Social Layer includes Facebook and Meezoog.com, and will soon include additional platforms and social sites (e.g. OpenSocial).

Meezoog was founded in 2007 with a grant from the Israeli Chief Scientist Office. Meezoog raised over $300K from private investors, including Dr. Yossi Vardi (Mirabilis – ICQ). Among the Company founders are Tuvia Rosenthal, former CEO of the Entrepreneurship Program of the Technion – Israel Institute of Technology (TFL); and Hannan Shulman formerly from the CTO office of SAP.