CircleUp, the leading group messaging service, has launched its SmartMessage Platform for integration with partners that serve groups in the participation sports, nonprofit, education, faith based and club / association markets.

SmartMessage Platform is a private label group communications and commerce foundation for membership software providers and Web sites, facilitating not just communication, but the ability to monetize message streams. It aggregates group messages in a single sharable result to make the message stream always actionable, efficient and up to date.

The SmartMessage Platform delivers two key benefits to partners:

• Groups of any size respond to messages in a SmartMessage box launched from their messaging application and share a single, organized response page with everyone’s messages, instead of an unmanageable blizzard of individual responses.
• Messages can be delivered across any network, including email, instant messaging, social, commerce and media networks.

The core SmartMessage Platform is a free hosted service for CircleUp partners and their users and is available now with API’s for single sign on, contact database integration and site integration.

eteamz, a division of The Active Network and the #1 resource in team sports, is deploying the SmartMessage Platform across all eteamz sites where it is now available to millions of users.