The event business is perhaps one of the best examples of an industry that can benefit from social media. A recommendation from friends, colleagues or an industry peer provides the kind of “social proof” that generates interest and drives event attendance.

Until now there have been very limited resources for event planners to tap into social media tools and reap all of their benefits. Acteva, the leader in online event registration, ticketing and payment management services, now allows event organizers to fully leverage social media with a new partnership with Rondavu, developers of popular social networking tool Party Buzz, and seamlessly integrated social media marketing tools.

These promotional tools have been well received by Acteva users with nearly 20% of event registrants opting to virally promote the event they are attending to their friends and colleagues. Event goers can now easily publish news of their Acteva transaction and promote their attendance at an event via their Facebook News Feed.

“By partnering with Rondavu we are giving our customers the additional promotional capability of leveraging their attendees’ social and professional contacts in Facebook to virally promote attendance at meetings, conventions and other events.” commented Ed Lemire, Executive Vice President, Acteva.

The Facebook News Feed along with the Party Buzz interface are the newest additions to Acteva’s full suite of free promotional tools that help event organizers effectively organize and promote events for maximum attendance with one simple solution. Acteva users can also market their events through online event listing sites such as AmericanTowns, Zvents and Google to hundreds of media outlets nationwide.

Acteva also helps event organizers tap into social marketing with AddThis, a social bookmarking and sharing tool, to generate interest among their peers and further drive event attendance and increase revenue.