Whrrl is a leading location-aware, mobile social networking service that allows friends to share their experiences in real time, partners with Maponics for local search and mapping to power their location data needs.

Whrrl’s social-savvy users expect Whrrl to have the most relevant, detailed information at the neighborhood level to help them find cool nearby places and activities. As part of the agreement, Maponics Neighborhood Boundaries will power Whrrl with over 50,000 targeted neighborhoods in 2,000 cities across the U.S. and Canada.

“Location-aware social networking is centered on location intelligence, and Maponics provides seamless, compatible local search and mapping capabilities,” said Darrin Clement, President of Maponics

The service provides both large scale, major area neighborhoods (commonly known local neighborhoods), and smaller sub-neighborhoods for narrower searches, giving Whrrl users a choice between a high-level or more granular local views.