Bytemobile, the global leader in mobile internet solutions for wireless network operators, launches the Widget Bar, an optional application of its Web Fidelity Suite software. The application is designed to simplify the mobile browsing experience by providing useful, personally relevant information in real time to users without extensive search and navigation.

With recent advances in mobile device capabilities, increasingly sophisticated applications and vast amounts of mobile-specific content on the Internet, users are increasingly turning to wireless devices for all their browsing needs. However, a recent report indicates that 85% of consumers find their device too difficult to use.

The Widget Bar application can be placed on any portal or off-portal web page that is delivered to mobile browsers, allowing operators to maintain a valuable presence in front of their customers at all times. It also provides a direct communication channel to the mobile user. It opens the door for operators to engage in profitable partnerships with content providers.

“The Widget Bar application provides mobile users with fast and easy access to useful applications and personalized content,” said Adrian Hall, chief marketing officer of Bytemobile.

Operators can also differentiate services based on users’ rate plan, age range or other criteria and can independently control the content and appearance of the Widget Bar based on each user profile. As a result, operators can offer their customers a range of value-added services, with higher-priced plans that provide access to a larger selection of applications, more personalization options and a higher-quality browsing experience.