hi5, one of the world’s largest and fastest-growing social networks, launches the launch of hi5 Games, an entertaining way for users to interact with their network of friends and to meet new people within a fun, socially-integrated gaming environment.
hi5 Games marks a continuation of hi5’s approach of delivering a fun and interactive “social entertainment” experience and represents an important new monetization opportunity utilizing hi5 Coins, hi5’s virtual currency, which launched in December.
Unique to other social media sites, hi5 is focused on deeply integrating social context with game content. hi5 Games makes it easy to play with existing friends and make new friends with hi5’s integrated messaging, challenge and invite features.
“For our target audience of 15 to 24 year-olds, social gaming represents a major expenditure of time and money around the globe. hi5 Games is just one of a range of immersive features that will further engage our users, both keeping them on the site longer and driving them towards new forms of monetization for our business,” said Ramu Yalamanchi, founder and CEO of hi5.
Today, hi5 Games offers users with a variety of casual games in genres such as sports, arcade, strategy and cards. hi5 Games will be actively adding more games to the site every month. Some of the more popular games that will be featured during the hi5 Games launch include Disco Bowling, Pool and Mahjong.