Sedo, the leading online marketplace for buying and selling domain names, acquires RevenueDirect, a provider of top-tier domain parking services for professional domain investors. The acquisition of RevenueDirect’s substantial customer base significantly increases Sedo’s North American market share.

In addition to the acquisition, Sedo has formed a strategic long-term partnership with registrar heavyweight and former RevenueDirect parent company, Dotster. Through the strategic partnership, Sedo will benefit from the company’s large inventory and strong registrar presence, while RevenueDirect customers will gain considerable value from Sedo’s superior monetization engines and access to the world’s largest secondary market for buying and selling domain names.

“The great synergies between our two companies make this a strategic move for both organizations, and further demonstrate a core Sedo business strategy, to establish strong partnerships with top-tier registrars. It also illustrates that Sedo continues to expand, despite the global economic downturn, and is poised to become an even stronger competitor within the market.” said Tim Schumacher, chief executive officer of Sedo.

By acquiring RevenueDirect, Sedo aims to leverage some of the features that made RevenueDirect (parent company, Dotster) a major player in domain monetization, including its strong customization features, and its innovative templates and landers, while introducing Sedo’s approach to customer care to provide current RevenueDirect users a combination of cutting edge monetization technology with more personalized support.

“Given Sedo’s strong leadership position in the secondary domain market, this acquisition is a perfect fit,” said John Smrekar, general manager of RevenueDirect.

RevenueDirect’s customers will also immediately benefit from the strengths of Sedo’s award-winning marketplace and gain access to Sedo’s market-leading international monetization capabilities.