Archive for February, 2009

Beyond DIGG and StumbleUpon – Reach Your Target Audience With Social Media

Social News Sites, Beyond DIGG and StumbleUpon

You no doubt are thinking about leveraging Digg and StumbleUpon to reach your target audience, but have you heard of Reddit, Sphinn.com or a vertically-oriented social media site like Tipd.com? The social media arena is rapidly changing, with new entrants and opportunities sprouting up, and so we asked Chris Bennett, an internet marketing expert to discuss some of the newest and growing social media sites best suited for viral marketing … and more importantly, tell you how you can use these outlets to reach your audience.

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Lijit Launches Content Networks – Create, Manage and Make Money

lijit

Lijit, provides search-powered applications for individual online publishers and publisher networks, launches the Lijit Content Networks, which are sites built to support self-organized groups of bloggers that write about a common area of interest. Much the way FeedBurner‘s FeedBurner Networks once worked.

Lijit’s Content Networks aggregate their content via RSS feeds from many individual sites into a single website that captures the collective perspective of all sites in the network.

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“Monster Evolutions” for Employers to Help Displaced Workers

Monster.com

Monster Evolutions, a new customized outplacement solution for employers designed to help recently displaced workers explore and identify new career possibilities from Monster.com, the leading global online career and recruitment resource.

Available immediately, the new robust offering provides a comprehensive mix of live and virtual services for career transition, outplacement and networking including access to Monster’s global jobs database.

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FirstString – Online High School Athletes Community

FirstString

FirstString was developed to promote an efficient means for players to converse with one another, post photos, videos, awards, press, coordinate schedules and stay up to date on player stats.

FirstString is the first online community to cater to high school athletics on a local level. FirstString has the unique ability to automatically connect athletes within the same divisions and conferences – allowing instant access to known teammates, opponents and friends.

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Interview with Jonathan Eppers, CEO of FirstString.com

FirstString's CEO Jonathan EppersI chatted last night with Jonathan Eppers, Founder and President of FirstString, the first online community to cater to high school athletics on a local level, has the unique ability to automatically connect athletes within the same divisions and conferences – allowing instant access to known teammates, opponents and friends. He talked to me about his startup FirstString’s opportunities, practices and future.

Me : Please tell our readers about your background and your role in the ‘FirstString.com’?
Jonathan Eppers : I am the Founder and President of FirstString. A former multi-sport high school athlete and Product Manager for MySpace, I understand both the perspective of an athlete and the requirements for building a strong social community. Ultimately I oversee the entire product development for FirstString as I truly believe a feature rich design that is customized for athletes will help grow the site fast. In addition I devote a good amount of time to business development in ensuring our grass-roots (bottoms-up) marketing plan is constantly coming up with new ideas.

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