Pixazza unveiled a new Internet service which turns static images into engaging content, while generating incremental income for web publishers. Pixazza enables consumers to simply mouse over images on their favorite web sites to learn more and see related products.

To achieve scale, Pixazza utilizes a proprietary crowd-sourcing platform, enlisting a distributed workforce of product experts to match products inside an image, with similar items from its network of advertisers.

To activate Pixazza, Web publishers just add a line of javascript to their pages.

“Pixazza hopes to do for images what Google’s AdSense did for web pages.” said Bob Lisbonne, CEO of Pixazza.

Pixazza’s service has undergone testing since November 2008, is already live on multiple web sites, and is being made available to additional publishers at this time. Pixazza is initially seeking fashion-related publishers and apparel merchants, but plans to expand into other categories including home design/home furnishings, travel, electronics, and sports.

In addition to launching its service, the company announced a $5.75 million Series A financing from August Capital, CMEA Capital and Google. Google’s investment underscores the innovative and promising nature of Pixazza’s new advertising technology. Pixazza’s financing also includes selected individual investors including angel investor Ron Conway, former eBay COO Maynard Webb, and Facebook CFO Gideon Yu.